Traffic you stop renting.
Paid acquisition is a subscription. The moment the spend stops, so does the traffic, and the price of every click is set by whoever is willing to lose the most money this quarter. Content is the other kind of asset: slower to build, and it keeps working.
We do both halves, which is the part that usually goes wrong. Technical SEO decides whether a search engine can crawl, render, and understand your site at all. Content decides whether there is anything on it worth ranking. An agency that only does the second files findings about the first as tickets that somebody else deprioritises.
Because we build the sites, a technical finding here ends as a commit. Crawlability, structured data, internal linking, Core Web Vitals, and the pages themselves, done by one team that can change both.
What you get
Content strategy, keyword and topic research, long-form articles, technical SEO audit and fixes, on-page optimization, link strategy, analytics.
How it runs
- 01
Audit
A full technical audit and an honest read on where you actually stand: what is indexed, what is not, what is competing with you, and whether anything links to you at all. Findings ranked by what will move a result, not by what is easy to list.
- 02
Map the queries
The queries worth winning, mapped to pages that either exist or need writing. Commercial intent first, because that is the traffic that pays for the rest.
- 03
Fix the foundation
The crawl, render, and understand layer: titles and descriptions that carry a query, structured data, internal linking, sitemap honesty, and Core Web Vitals. Shipped as code.
- 04
Publish
Long-form articles and page copy written by people who understand the subject, on a cadence that is sustainable rather than heroic. Two good pieces a month beats eight thin ones.
- 05
Measure
Monthly, on the numbers that are honest for where you are: indexed pages before impressions, impressions before traffic, traffic before conversions. Plus what we are changing next and why.
This is for you if
- A business that wants inbound to compound rather than restart every time the card is charged.
- A site with real expertise behind it that has never been written down.
- A product whose buyers search for the problem before they search for the category.
This is not for you if
- You need leads this month. That is paid media, and we will point you at it rather than sell you a slower thing.
- You want volume without a point of view. Undifferentiated content is what the current ranking systems are specifically built to discount.
- Nothing on the site can change.
Work that proves it
Questions
- How long does SEO take to work?
- Three to six months before compounding is visible, and longer on a domain with no authority yet. Anyone promising faster is describing paid traffic with a different name. The trade is that content keeps working after you stop paying, and ads do not.
- How is content and SEO priced?
- Monthly, because it is a programme and not a project. The band depends on publishing volume and how much technical work the site needs, which the audit establishes in the first weeks rather than assuming up front. There is a minimum commitment, and we will tell you what it is on the first call.
- What is the difference between technical SEO and content?
- Technical SEO is whether search engines can crawl, render, and understand the site. Content is whether there is anything on it worth ranking. They fail independently and both have to be right, which is why one team does both here rather than an agency for one and a developer for the other.
- Can you fix the technical problems you find?
- We build the sites, so a technical finding ends in a commit rather than a ticket somebody else deprioritises. That is the whole reason this sits in the same studio as the engineering.
- What do you report on?
- Impressions and rankings early, because they move first, then qualified traffic and conversions. Indexed pages matter more than impressions on a young domain, and we will tell you which number is the honest one to watch this month.
A roadmap, not a pitch.
Skip the agency runaround. Thirty minutes with the people who would actually do the work. You leave with a clear next step, whether or not you hire us.